Topics

VIDEO EDITING

• Introduction to Video Editing Concepts & File Formats
• Interface Overview with Timeline, Tools & Workspace Management
• Importing & Organizing Media Files
• Basic Video Editing: Trimming, Cutting & Transitions
• Working with Audio: Voiceover & Background Music
• Color Correction & Color Grading Basics
• Working with Text, Titles & Lower Thirds
• Adding Effects & Presets
• Green Screen / Chroma Key Techniques
• Export Settings for YouTube, Instagram & Reels
• Basic Motion Graphics
• AI Video Making
• Reel Editing, Vlogging & YouTube Video Projects
• Final Project: Short Video Editing Portfolio

DIGITAL MARKETING

• Introduction to Digital Marketing & Its Importance
• Search Engine Optimization (SEO) � On-page & Off-page
• Google Search Console & Google Analytics (Basics)
• Search Engine Marketing (SEM) � Google Ads Overview
• Social Media Marketing (SMM) � Facebook, Instagram & LinkedIn
• Content Marketing & Hashtag Strategies
• Email Marketing Basics
• WhatsApp & SMS Marketing Introduction
• YouTube Marketing � Channel Setup & Video SEO
• Canva for Social Media Post Design
• Introduction to AI Tools for Marketing
• Live Campaign Demo (Facebook or Google Ads)
• Freelancing & Career Opportunities in Digital Marketing